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Knowledge Base is the GTM brain of your 1eyeᴬᴵ workspace. It tells 1eyeᴬᴵ what your company does, which target companies matter, which buyers to find, and which pages to exclude from tracking. Your Knowledge Base contains your company context, ICPs, personas, and exclusions so 1eyeᴬᴵ can evaluate signals and build lists with the right buyers. Keeping it accurate is one of the highest-leverage things you can do in your workspace.

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Where to find the Knowledge Base

  1. Open your 1eyeᴬᴵ workspace
  2. Select Knowledge Base from the left-hand nav

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What’s in the Knowledge Base

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Workspace Info

Workspace Info holds the company-level context 1eyeᴬᴵ uses to understand your business — your company name, domain, and description. Keep this accurate. 1eyeᴬᴵ uses it as background context alongside your ICPs and personas when evaluating fit.

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ICPs and Personas

ICPs and personas are the strategy layer behind targeting — ICPs define which companies matter, personas define which people inside those companies matter. There’s no separate setup step here beyond what’s covered on their own pages. See ICPs and Personas for how to review, edit, and add new ones.

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Target Pages

Target Pages are the pages on your website that indicate stronger buying intent when a contact visits them — for example, a pricing page, a demo request page, or a specific product page. Add or edit Target Pages so that 1eyeᴬᴵ can surface visits to these pages as higher-signal activity in Website Signals and on a contact’s timeline. For Snowbricks, examples could include:

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Exclusions

Use Exclusions to control which pages the Vision pixel tracks and which pages are eligible for form tracking. Excluded URLs — Add pages you don’t want 1eyeᴬᴵ tracking at all — for example, login, account, admin, careers, or internal pages. For Snowbricks, examples could include:
Form tracking — Add the pages where a form submission should count as a signal — typically demo, contact, trial, or newsletter pages. For Snowbricks, examples could include:
Only add forms where a submission is meant to identify a business contact for GTM purposes. See Install Vision Pixel for the privacy and compliance checklist to review before turning form tracking on.

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Best practices

  • Keep Workspace Info current — If your company description or domain changes, update it here so fit evaluation stays accurate.
  • Review ICPs and personas together — They’re evaluated together on every buyer — a stale ICP or persona affects fit scoring across the whole workspace.
  • Add Target Pages that reflect real intent — Pricing, demo, and product pages are usually stronger signals than generic content pages.
  • Exclude internal and sensitive pages — Keep login, admin, and internal tooling out of tracking.
  • Scope form tracking intentionally — Only track forms meant to identify a business contact — not every form on your site.

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Troubleshooting

  • A company isn’t matching my ICP the way I expect — Review the ICP definition on the ICPs page — check for criteria that may be too narrow or too broad.
  • A contact isn’t matching a persona — Review the persona definition on the Personas page, or check the persona match explanation on the contact’s record.
  • A page visit isn’t showing as high-signal — Confirm the page is added under Target Pages, and that the Vision pixel is installed and tracking on that URL — see Install Vision Pixel.
  • A page I excluded is still showing activity — Confirm the URL pattern under Excluded URLs matches the actual page URL, including any trailing slashes or query parameters.

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FAQ

Yes. 1eyeᴬᴵ creates an initial ICP, persona, and workspace context during onboarding, but reviewing and tuning them improves match quality from day one.
Whenever your ideal company profile, target roles, or website structure changes. Many teams review it quarterly or after a positioning change.
Yes. See ICPs and Personas for how multiple profiles are evaluated together.
Excluded URLs stop 1eyeᴬᴵ from tracking a page at all. Target Pages do the opposite — they flag a page as a stronger buying-intent signal when visited.

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Next step

Next, go to ICPs to review or refine the company profiles 1eyeᴬᴵ uses to evaluate fit.