Where to find the Knowledge Base
- Open your 1eyeᴬᴵ workspace
- Select Knowledge Base from the left-hand nav
What’s in the Knowledge Base
Workspace Info
Workspace Info holds the company-level context 1eyeᴬᴵ uses to understand your business — your company name, domain, and description. Keep this accurate. 1eyeᴬᴵ uses it as background context alongside your ICPs and personas when evaluating fit.ICPs and Personas
ICPs and personas are the strategy layer behind targeting — ICPs define which companies matter, personas define which people inside those companies matter. There’s no separate setup step here beyond what’s covered on their own pages. See ICPs and Personas for how to review, edit, and add new ones.Target Pages
Target Pages are the pages on your website that indicate stronger buying intent when a contact visits them — for example, a pricing page, a demo request page, or a specific product page. Add or edit Target Pages so that 1eyeᴬᴵ can surface visits to these pages as higher-signal activity in Website Signals and on a contact’s timeline. For Snowbricks, examples could include:Exclusions
Exclusions are lists of companies you don’t want 1eyeᴬᴵ surfacing as buyer signals — typically companies you already have a relationship with, like existing customers or partners. Create an exclusion list, then add companies to it one at a time or import them in bulk. Companies on an exclusion list are kept out of buyer matching, even if they’d otherwise match an ICP. For Snowbricks, examples of exclusion lists could include:Target Forms
Target Forms are the specific form URLs on your website — like a contact form, demo request, or trial signup — where 1eyeᴬᴵ identifies submissions as high-intent signals. Add a Target Form with its domain, URL, and a short name so 1eyeᴬᴵ can recognize submissions on that page and surface them in Website Signals and on a contact’s timeline. For Snowbricks, an example could be:Topics
Topics are the subjects 1eyeᴬᴵ tracks for your workspace, so it can surface a Research signal in Market Signals when a buyer researches one of them. See Topics for how to add and edit them.Competitors
Competitors are the rival brands 1eyeᴬᴵ tracks for your workspace, so it can surface a Competitor signal in Market Signals when a buyer researches or evaluates one of them. See Competitors for how to add and edit them.Best practices
- Keep Workspace Info current — If your company description or domain changes, update it here so fit evaluation stays accurate.
- Review ICPs and personas together — They’re evaluated together on every buyer — a stale ICP or persona affects fit scoring across the whole workspace.
- Add Target Pages that reflect real intent — Pricing, demo, and product pages are usually stronger signals than generic content pages.
- Keep exclusion lists current — Add existing customers and partners as you sign them, so they don’t show up as new buyer signals.
- Scope form tracking intentionally — Only track forms meant to identify a business contact — not every form on your site.
Troubleshooting
- A company isn’t matching my ICP the way I expect — Review the ICP definition on the ICPs page — check for criteria that may be too narrow or too broad.
- A contact isn’t matching a persona — Review the persona definition on the Personas page, or check the persona match explanation on the contact’s record.
- A page visit isn’t showing as high-signal — Confirm the page is added under Target Pages, and that the Website pixel is installed and tracking on that URL — see Install Website Pixel.
- A company I excluded is still appearing as a buyer signal — Confirm the company was added to the correct exclusion list and that the list status shows Ready.
FAQ
Do I need to set up my Knowledge Base before using 1eyeAI?
Do I need to set up my Knowledge Base before using 1eyeAI?
Yes. 1eyeᴬᴵ creates an initial ICP, persona, and workspace context during onboarding, but reviewing and tuning them improves match quality from day one.
How often should I update my Knowledge Base?
How often should I update my Knowledge Base?
Whenever your ideal company profile, target roles, or website structure changes. Many teams review it quarterly or after a positioning change.
Can I have more than one ICP or persona?
Can I have more than one ICP or persona?
Yes. See ICPs and Personas for how multiple profiles are evaluated together.
What's the difference between Exclusions and Target Pages?
What's the difference between Exclusions and Target Pages?
Exclusions keep specific companies — like existing customers or partners — out of buyer matching entirely. Target Pages do the opposite — they flag a page as a stronger buying-intent signal when a non-excluded buyer visits it.