What Evaluate scores
- Fit — how closely the company and person match your ICPs and personas
- Intent — whether the activity behind the signal looks like real buying interest
- Relevance — how meaningful the signal is in the context of everything else known about the buyer
How Evaluate fits into Buyer Intelligence
- Before Evaluate — Enrich provides the company and person context there is to reason with
- Evaluate — scores fit, intent, and relevance, and explains why
- After Evaluate — Match uses that evaluation to map the buyer to the right ICP and persona
Best practices
- Review low-fit evaluations occasionally — they can point to an ICP or persona that needs sharpening
- Use the reasoning, not just the score, when deciding whether to pursue a buyer