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In 1eyeᴬᴵ, Buyer Intelligence is where activity and Knowledge Base context — ICPs and personas — become an evaluated pool of buyers, ready to build into a target list. Use Buyer Intelligence to review buyer fit, inspect a contact’s full record, and decide who belongs in a target list.

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How Buyer Intelligence fits together

  • ICPs and personas define who matters — Configured in your Knowledge Base, they tell 1eyeᴬᴵ which companies and people to look for. See Knowledge Base.
  • Website Signals show active contacts — Signals help you find contacts already engaging with your website, with company fit shown inline.
  • Target Buyer holds the full pool — Every contact 1eyeᴬᴵ has identified, with persona and ICP fit visible at a glance.
  • Target Lists focus the audience — A target list is a curated subset of Target Buyer, built for a specific GTM motion. See Target Lists.
  • Destinations engage the selected contacts — Once a list is ready, push it to HubSpot, Salesforce, Slack, or a webhook so your team can act on it.

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Buyer Intelligence structure

The Buyer Intelligence section includes:

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Best practices

  • Start with ICPs and personas — Good targeting starts with clear company and contact definitions in your Knowledge Base.
  • Use signals to prioritize — Active contacts are often better starting points than a cold list.
  • Keep lists focused — Build target lists around a clear segment, persona, or use case rather than everything at once.
  • Review company fit alongside persona fit — A strong persona match at a poor-fit company is still worth a second look.
  • Refine over time — As your team learns which segments convert, update your Knowledge Base and build sharper lists.

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Troubleshooting

  • My target list is noisy — Check ICP quality, persona quality, filter criteria, and exclusions.
  • I have contacts but the companies don’t look like a fit — Review the company context on the contact record. If the companies aren’t a fit, tighten your ICP or add exclusions.
  • I don’t know whether to start from ICPs, personas, or signals — Start with ICPs and personas if you know the segment you’re after. Start with Website Signals if you want to act on contacts already showing activity.

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FAQ

Buyer Intelligence is where 1eyeᴬᴵ turns signals and Knowledge Base context into an evaluated, focused pool of buyers your team can review, prioritize, add to lists, and push to a Destination.
ICPs define the types of companies you want, and live in your Knowledge Base. Target Buyer is the actual people who match and show up through website visitor activity — each with their company shown inline.
Personas define the types of people you want, and live in your Knowledge Base. Target Buyer is the actual people who match and show up through website visitor activity.
Target Buyer is the full pool of contacts in your workspace. A Target List is a focused subset built for a specific GTM motion.
Yes. You can select contacts from Website Signals and add them to a target list.

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Next step

Next, see Resolve to understand how 1eyeᴬᴵ identifies who’s behind an anonymous signal.