How 1eyeᴬᴵ works
1eyeᴬᴵ turns anonymous signals into high-intent buyers.- Capture, resolve, and enrich — Track website visits, tracked forms, and Target Page matches, then resolve who’s behind each anonymous visit and enrich the record with company and contact context.
- Evaluate and match — Use ICPs, personas, exclusions, and signal activity to evaluate fit and match the buyers most relevant to your GTM motion.
- Deliver to your GTM tools — Send target lists to HubSpot, Salesforce, Slack, or your own systems through Destinations, with field mapping and signal context, so your team and AI agents can act on them.
Core modules
Signals
Signals show which buyers are active, what they’re doing, and where their activity is coming from. Use Signals to review website and market activity, then decide which buyers should move into a target list.Knowledge Base
Your Knowledge Base defines how 1eyeᴬᴵ recognizes a good-fit buyer — your workspace info, ICPs, personas, target pages, target forms, and exclusions. Use Knowledge Base to keep this context accurate so signal matching and target lists stay sharp.Buyer Intelligence
Buyer Intelligence is how 1eyeᴬᴵ turns a signal into a resolved, enriched, and evaluated buyer record. Use Buyer Intelligence to see how buyers are matched against your Knowledge Base and prioritized for your GTM motion.Target Lists
Target Lists are live, rule-based audiences that capture matching buyers automatically as signals come in. Use Target Lists to build the focused audiences your team acts on and pushes to a destination.Destinations
Destinations connect 1eyeᴬᴵ to the tools your team already uses. Use Destinations to connect HubSpot, Salesforce, Slack, or a webhook, then build a workflow that pushes a target list’s companies and buyers, with field mapping, so your team and AI agents can act on them.Recommended setup path
Start here if this is your first time using 1eyeᴬᴵ. While your workspace’s onboarding is still in progress, a pending Onboarding indicator — showing your step progress, like Onboarding 6/10 — appears in the top right of the app, separate from your avatar menu. Select it anytime to open the checklist and track progress on these steps. Once onboarding is complete, the indicator no longer appears.- Workspace — Set up your company details and workspace settings.
- Admin — Add an admin to manage your workspace, users, and settings.
- Website Pixel — Install the 1eye Website pixel to identify buyers and capture website signals.
- Payment Method — Add a card on file to purchase credits and keep capturing signals.
- ICPs — Define your Ideal Customer Profiles so 1eyeᴬᴵ knows which companies are a match.
- Personas — Define your buyer personas so 1eyeᴬᴵ knows which people and roles are a fit.
- Target Pages — Define high-intent webpages to identify the website activity that matters most.
- Target Forms — Define key forms to identify high-intent submissions from your website visitors.
- Target Lists — Create dynamic lists of buyers based on the criteria and signals that matter.
- Destinations — Send buyers and signals to Slack, CRM, webhooks, or other destinations.