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Match is the fourth and final stage of Buyer Intelligence. Using the fit, intent, and relevance scored in Evaluate, Match maps each company to the ICP it fits best and each person to the persona they fit best — with reasoning for every match.

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What Match does

  • Matches companies to ICPs, based on company-level fit
  • Matches people to personas, based on person-level fit
  • Surfaces the reasoning behind each match, so your team can see why a buyer was matched the way they were

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How Match fits into Buyer Intelligence

  • Before Match — Evaluate scores fit, intent, and relevance for the buyer
  • Match — maps the company to an ICP and the person to a persona
  • After Match — matched buyers are ready to review in Target Buyer and add to a target list
ICP and persona badges on a contact in Target Buyer reflect a completed match, along with the match explanation behind them.

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Best practices

  • Keep ICPs and personas current — Match can only map buyers to what’s configured in your Knowledge Base
  • Use match explanations when building target lists, to confirm buyers were matched for the right reasons

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Next step

Next, go to Target Buyer to review matched buyers and build a target list.