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Competitors are the rival brands you’re tracking for this workspace. Add or edit Competitors so 1eyeᴬᴵ can recognize when a buyer shows interest in one of them and surface it as a Competitor signal in Market Signals. For Snowbricks, examples could include: Each competitor’s name is shown with its company logo and LinkedIn icon — the same enrichment 1eyeᴬᴵ applies to company names throughout the platform.

Competitors and Market Signals

Every competitor you add here powers the Competitor trigger in Market Signals. When a buyer researches or engages with one of your tracked competitors, 1eyeᴬᴵ surfaces it on their profile and timeline as evaluated — for example, “Robert Krohn evaluated Greptile.” See Market Signals to see these signals alongside Research and Product activity.

Where to find Competitors

  1. Open your 1eyeᴬᴵ workspace
  2. Select Knowledge Base from the left-hand nav
  3. Select the Competitors tab

Best practices

  • Track your real competitive set — Add the brands your buyers actually compare you to, not every company in your space.
  • Write a clear “Why” — A short, specific reason helps your team understand each competitor’s relevance at a glance.
  • Keep Website accurate — 1eyeᴬᴵ uses it to match signals to the right competitor.

Next step

See Market Signals to see how activity from these brands shows up in your buyers’ signals.