> ## Documentation Index
> Fetch the complete documentation index at: https://docs.1eye.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Overview

> Capture buyer signals, resolve and enrich them into qualified buyers, and deliver them to the tools your GTM teams and AI agents use.

1eyeᴬᴵ is an AI-native GTM platform that captures buyer signals across your website, in-market, and social channels — then its intelligence layer resolves identity, enriches context, and evaluates fit against your ICPs and personas, turning raw activity into focused target lists of qualified buyers your team can act on.

Instead of working from static lists or guesswork, 1eyeᴬᴵ helps your team understand which buyers are active, what they're doing, and what action to take next.

## How 1eyeᴬᴵ works

1eyeᴬᴵ turns signals into qualified buyers.

1. **Capture signals** — Track website visits, tracked forms, and Target Page matches from buyers, with company context built into every record.
2. **Target with precision** — Use ICPs, personas, exclusions, and signal activity to identify the buyers most relevant to your GTM motion.
3. **Deliver to your GTM tools** — Send target lists to HubSpot, Salesforce, Slack, or your own systems through Destinations, with field mapping and signal context, so your team and AI agents can act on them.

## Core modules

### Signals

Signals show which buyers are active, what they're doing, and where their activity is coming from.

Use Signals to review website activity, then decide which buyers should move into a target list.

### Targets

Targets help you define, evaluate, and organize the buyers you want to reach.

Use Targets to review ICPs, personas, buyers, and target lists. 1eyeᴬᴵ uses this context to prioritize the right buyers and keep your GTM motion focused.

### Destinations

Destinations connect 1eyeᴬᴵ to the tools your team already uses.

Use Destinations to connect HubSpot, Salesforce, Slack, or a webhook, then build a workflow that pushes a target list's companies and buyers, with field mapping, so your team and AI agents can act on them.

## Recommended setup path

Start here if this is your first time using 1eyeᴬᴵ.

1. **Setup Workspace** — Sign in and create your workspace. 1eyeᴬᴵ turns your company context into a ready-to-use GTM foundation.
2. **Install Vision Pixel** — Add the 1eye Vision pixel to your website so 1eyeᴬᴵ can start capturing website activity and buyer signals.
3. **Review Knowledge Base** — Review the ICPs, personas, Target Pages, and exclusions 1eyeᴬᴵ creates for you, then tune them so the platform knows exactly who to target.
4. **Act on Website Signals** — See which buyers are active, what they're doing, and where the strongest intent is coming from.
5. **Build Target Lists** — Turn fit and signal activity into a focused target list.
6. **Connect a Destination** — Connect HubSpot, Salesforce, Slack, or a webhook, then push your target list so your team can engage with full context.

## What you can do with 1eyeᴬᴵ

### Find the right buyers

Identify buyers that match your personas, see the company they belong to, and understand their role and fit at a glance.

### Prioritize with fit and signals

Use ICP, persona, and signal data to focus on the buyers that deserve attention first.

### Deliver to your GTM tools with context

Send target lists to HubSpot, Salesforce, Slack, or your own systems with the signal and fit context your team needs to prioritize outreach.

## Key concepts

| Concept     | What it means                                                                                      |
| ----------- | -------------------------------------------------------------------------------------------------- |
| Signal      | An action or data point that shows activity, interest, or intent from a buyer.                     |
| ICP         | The profile of a company that is a strong fit for your product.                                    |
| Persona     | The type of buyer you want to reach.                                                               |
| Buyer       | A person who matches one of your personas, shown with their company's fit and context inline.      |
| Target List | A focused list of buyers, ready to review or push to a destination.                                |
| Destination | A connected tool — HubSpot, Salesforce, Slack, or a webhook — that a target list can be pushed to. |
| Workflow    | The steps used to build a target list or push it to a destination.                                 |

## Next step

Start with Setup Workspace, then install the 1eye Vision pixel so signals can begin flowing into your workspace.