> ## Documentation Index
> Fetch the complete documentation index at: https://docs.1eye.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Overview

> Buyer Intelligence turns signals and Knowledge Base context into an evaluated, focused pool of ready-to-target buyers.

In 1eyeᴬᴵ, Buyer Intelligence is where activity and Knowledge Base context — ICPs and personas — become an evaluated pool of buyers, ready to build into a target list.

Use Buyer Intelligence to review buyer fit, inspect a contact's full record, and decide who belongs in a target list.

## How Buyer Intelligence fits together

* **ICPs and personas define who matters** — Configured in your Knowledge Base, they tell 1eyeᴬᴵ which companies and people to look for. See [Knowledge Base](/knowledge-base/overview).
* **Website Signals show active contacts** — Signals help you find contacts already engaging with your website, with company fit shown inline.
* **Target Buyer holds the full pool** — Every contact 1eyeᴬᴵ has identified, with persona and ICP fit visible at a glance.
* **Target Lists focus the audience** — A target list is a curated subset of Target Buyer, built for a specific GTM motion. See [Target Lists](/target-lists/overview).
* **Destinations engage the selected contacts** — Once a list is ready, push it to HubSpot, Salesforce, Slack, or a webhook so your team can act on it.

## Buyer Intelligence structure

The Buyer Intelligence section includes:

| Page         | What it does                                                             |
| ------------ | ------------------------------------------------------------------------ |
| Overview     | Explains how Buyer Intelligence works in 1eyeᴬᴵ.                         |
| Resolve      | Documentation coming soon.                                               |
| Enrich       | Documentation coming soon.                                               |
| Evaluate     | Documentation coming soon.                                               |
| Match        | Documentation coming soon.                                               |
| Target Buyer | The full pool of contacts 1eyeᴬᴵ has found, with company context inline. |

## Best practices

* **Start with ICPs and personas** — Good targeting starts with clear company and contact definitions in your Knowledge Base.
* **Use signals to prioritize** — Active contacts are often better starting points than a cold list.
* **Keep lists focused** — Build target lists around a clear segment, persona, or use case rather than everything at once.
* **Review company fit alongside persona fit** — A strong persona match at a poor-fit company is still worth a second look.
* **Refine over time** — As your team learns which segments convert, update your Knowledge Base and build sharper lists.

## Troubleshooting

* **My target list is noisy** — Check ICP quality, persona quality, filter criteria, and exclusions.
* **I have contacts but the companies don't look like a fit** — Review the company context on the contact record. If the companies aren't a fit, tighten your ICP or add exclusions.
* **I don't know whether to start from ICPs, personas, or signals** — Start with ICPs and personas if you know the segment you're after. Start with Website Signals if you want to act on contacts already showing activity.

## FAQ

<AccordionGroup>
  <Accordion title="What is Buyer Intelligence?">
    Buyer Intelligence is where 1eyeᴬᴵ turns signals and Knowledge Base context into an evaluated, focused pool of buyers your team can review, prioritize, add to lists, and push to a Destination.
  </Accordion>

  <Accordion title="What is the difference between ICPs and Target Buyer?">
    ICPs define the types of companies you want, and live in your Knowledge Base. Target Buyer is the actual people who match and show up through website visitor activity — each with their company shown inline.
  </Accordion>

  <Accordion title="What is the difference between personas and Target Buyer?">
    Personas define the types of people you want, and live in your Knowledge Base. Target Buyer is the actual people who match and show up through website visitor activity.
  </Accordion>

  <Accordion title="What is the difference between Target Buyer and a Target List?">
    Target Buyer is the full pool of contacts in your workspace. A Target List is a focused subset built for a specific GTM motion.
  </Accordion>

  <Accordion title="Can I build a list from signals?">
    Yes. You can select contacts from Website Signals and add them to a target list.
  </Accordion>
</AccordionGroup>

## Next step

Next, see [Resolve](/buyer-intelligence/resolve) to understand how 1eyeᴬᴵ identifies who's behind an anonymous signal.